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Need a Webflow site, custom backend, AI solution, or analytics stack? Tell us what you’re building — and we’ll bring the team, tools, and tech to make it real.
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Google tag manager server-side consulting, Training and implementation

Boldly enter the cookie-less world.

Privacy and data protection legislation like GDPR, CCPA, and the move by major technology companies like Google, Apple (who control the major market share for web browsers) will have the third-party cookies going obsolete soon. The clear solution is Google Tag Manager Server Side implementation. Not just solving data compliance, tacking, and measurement problems, GTM server-side tagging will bring benefits beyond.

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Why google tag manager server-side tagging

Google Tag Manager Server-Side tagging allows brands to move the measurement tags of the website or app from client-side processing container (which is run on the visitor’s browser) to a server-side processing container (run on the brand-owned cloud server) either on Google Cloud Platform (GCP), or any other platform of choosing.

On the data privacy compliance and regulations front, GTM serverside tagging is GDPR and CCPA compliant and are able to successfully covert third-party data to first-party data.

In the context of tracking, Google Tag Manager Server-Side Tagging circumvents tracking restrictions and offer reliable tracking.

In the context of measurement, it helps solve the age-old problem: data gaps in the conversion paths, which has made it difficult to understand the customer’s purchase journey and advertise profitably to them.

Why should you use server side tag management system?

Google Tag Manager Server-side Implementation

  • Slow-loading website
  • Low conversion rates
  • Tracking issues
  • GDPR, CCPA data compliance issues
  • Analytics spam
  • End of third party cookies
  • Data, measurement gaps
  • Ineffective content-security policy
  • No control over data sent to analytics vendors

Benefits of google tag manager server-side tagging

Faster website

Your website will load faster than ever, bringing a delightful experience for your customers and improving your conversion rates. Faster load and performance made possible with reduced browser load.

The first-party context for cookies

No more data and privacy concerns around GDPR and CCPA on third-party cookies. The third-party cookies changes to firstparty cookies with this implementation model.

Reliable tracking

Tracking restrictions in place with major browsers like Chrome, Safari are taken care of with GTM serverside tagging.

Full control over the data

You are in control of the incoming measurement data and the outgoing data to different vendor endpoints. Sensitive information can be cleaned before sending it to vendors.

Improve Content-Security Policies

The effectiveness of Content-Security Policies (CSP) is improved and the maintenance efforts needed of a CSP is reduced.

No more data gaps

You are in control of the data and measurement, there are no more missing data in the user journey and conversion paths.

Hide tracking IDs and secret API keys

Stop analytics spams entirely, where spammers send bad data to your analytics properties. Tracking IDs and API keys no longer have to be exposed on the Client-Side.

In the fast-paced world of sports, every second of screen time, every brand flash, and every athlete's moment holds immense value. Yet, understanding and quantifying this real-time visual data can be a major challenge for brands, teams, and media entities. With 15 to 17 years of specialized experience in advanced visual analytics, Ayruz Sports Suite transforms raw broadcast footage into actionable intelligence. We precisely track and analyze every instance a logo, face, or any specific element appears on screen, empowering you to optimize ad campaigns, enhance sponsorship value, and gain unparalleled performance insights.

Sports Suite

The world's infrastructure, from sprawling urban networks to essential utilities, faces unprecedented challenges: aging assets, increasing demand, and the urgent need for greater efficiency, sustainability, and resilience. Traditional management methods struggle with data silos, reactive maintenance, and a lack of real-time insights. Ayruz Infrasuite is your dedicated partner in digitally transforming how infrastructure is built, monitored, and managed. We empower government agencies, utility companies, and construction firms to harness data, AI, and IoT, creating smarter, more sustainable, and truly intelligent infrastructure systems.

Infra Suite

The packaging industry stands at a critical juncture, facing demands for higher efficiency, stringent quality control, enhanced sustainability, and faster time-to-market. Legacy systems, disconnected workflows, and a lack of real-time data can impede progress, leading to waste, delays, and lost opportunities. Ayruz PackSuite is your dedicated partner in navigating these complexities. We empower packaging manufacturers and brands with advanced digital solutions, data intelligence, and automation to optimize production, ensure quality, embrace sustainability, and streamline your entire packaging value chain.

Pack Suite

Our services

End to end Google Tag Manager Server-Side Implementation, Migration & Maintenance

The Analytics Team at Ayruz is experienced in end-to-end GTM server-side tagging implementation, migration, and maintenance.

The process starts with an audit of the existing tags and the existing implementation, migrating GTM tags and/or traditional analytics and/or other tag management system to the GTM server-side tagging. The brand objectives, along with the existing tag audit by our Analytics Team should facilitate a smooth migration. Every GTM server-side tag will be tested against client objectives and audit documents. The finally be verified before it goes live.

Our team interacts closely with the client to ensure that each of the brand’s measurement objectives is implemented within the GTM server-side system. If you need a free consultation on GTM server-side tagging, feel free to book a meeting now.

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Our Contributions to Server Side Tag Manager Community Template Gallery

FacebookConversion-tag

This tag enables you to seamlessly send the event data to the Facebook Conversion API.

Tiktokevent-tag

This tag enables you to seamlessly send the event data to the TikTok Events API. - GitHub - Ayruz-Datamarketing/tiktokevent-tag:

Algoliasearch-insights:

Algolia Search Insights helps you report click, conversions and view metrics. You can't perform that action at this time. You signed in with another tab or window.

Moengage-tag:

This tag will communicate with MoEngage API and send event and user data to your MoEngage account.

Apiconnector

Send POST request, to API endpoint, with JSON body and desired headers. You can't perform that action at this time. You signed in with another tab or window.

Criteo-events-tag

Tag that sends the event data from your tagging server to the Criteo Events API. IMPORTANT: For this tag to function optimally, also add the “Criteo User Identification” template to your web

Extract-data-from-json

This tag helps you extract element from JSON object or valid JSON string by path (using dot-notation).

Url-encoder

The Tag previThis tag provides an interface for building URLs.ew feature is a great feature to debug issues in tags.

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