Sports Suite
Your Screen. Your Data. Your Strategic Edge.
In the fast-paced world of sports, every second of screen time, every brand flash, and every athlete's moment holds immense value. Yet, understanding and quantifying this real-time visual data can be a major challenge for brands, teams, and media entities. With 15 to 17 years of specialized experience in advanced visual analytics, Ayruz Sports Suite transforms raw broadcast footage into actionable intelligence. We precisely track and analyze every instance a logo, face, or any specific element appears on screen, empowering you to optimize ad campaigns, enhance sponsorship value, and gain unparalleled performance insights.
Beyond the Broadcast: Turning Visuals into Valuable Intelligence
Ayruz Sports Suite provides a cutting-edge approach to understanding visual presence in sports media. We leverage advanced technology to meticulously identify and measure every instance of a target object, brand, or individual on screen, offering precision data previously unattainable. This transforms subjective observation into objective, measurable insights.
Key Offerings
Our Core Solutions: Precise Visual Analytics for Sports
Brand & Sponsorship Exposure Analysis
Precision Visibility. Proven Sponsorship ROI.
For brands and sponsors, proving the actual value of on-screen exposure during sports broadcasts is paramount. We tackle the immense challenge of precisely measuring and analyzing every instance your brand's logo, product, or sponsored signage appears on screen, transforming qualitative presence into quantifiable data for true ROI assessment.
Includes:
- Logo & Brand Mark Tracking: Automatic detection and measurement of all visible brand logos and marks during broadcasts.
- Product Placement Valuation: Quantifying the screen time and prominence of specific product placements within the sports content.
- Sponsorship Audit & Reporting: Comprehensive reports detailing the total exposure duration, frequency, and context of sponsored elements.
- Competitive Sponsorship Benchmarking: Analysis of competitor brand exposure to identify market share and strategic opportunities.
Why it matters for Brands & Sponsors:
- Accurate ROI Measurement: Confidently prove the return on your sponsorship investments.
- Optimized Negotiations: Leverage precise data for future sponsorship deal negotiations.
- Enhanced Campaign Effectiveness: Identify which placements and broadcasts deliver the most value.
- Strategic Budget Allocation: Make informed decisions on where to invest your marketing spend for maximum impact.
Impacts
Product Data Management
We help HVAC and refrigeration businesses manage complex product data seamlessly, ensuring key information is always accessible to the right people. We understand the unique needs of stakeholders such as contractors, spec engineers, distributors, OEMs, and regional sales managers. Each requires specific data—like technical bulletins, specifications, pricing, catalogs, and compliance information—at different stages of the process.
Product Data Management
We help HVAC and refrigeration businesses manage complex product data seamlessly, ensuring key information is always accessible to the right people. We understand the unique needs of stakeholders such as contractors, spec engineers, distributors, OEMs, and regional sales managers. Each requires specific data—like technical bulletins, specifications, pricing, catalogs, and compliance information—at different stages of the process.
Product Data Management
We help HVAC and refrigeration businesses manage complex product data seamlessly, ensuring key information is always accessible to the right people. We understand the unique needs of stakeholders such as contractors, spec engineers, distributors, OEMs, and regional sales managers. Each requires specific data—like technical bulletins, specifications, pricing, catalogs, and compliance information—at different stages of the process.
Athlete & Personality Visibility Tracking
Measured Visibility. Maximized Marketability. Understanding the true on-screen presence of athletes, coaches, or other personalities is crucial for talent agencies, endorsement partners, and media houses. We provide the technology to accurately track and analyze their visual exposure during broadcasts, revealing insights beyond traditional performance statistics.
Athlete & Personality Visibility Tracking
Includes:
- Facial Recognition & Tracking: Precise identification and continuous tracking of specific individuals on screen.
- Individual Screen Time Metrics: Detailed reports on total time a person is visible, including prominent appearances.
- Contextual Appearance Analysis: Understanding where and when an individual appears (e.g., during gameplay, interviews, highlights).
- Endorsement Asset Monitoring: Tracking specific gear, apparel, or associated brands visible on the athlete/personality.
Why it matters for Agencies & Teams:
- Optimized Endorsement Deals: Justify and enhance endorsement values with concrete visibility data.
- Talent Management Insights: Understand and strategically manage an individual's public and media profile.
- Media Value Quantification: Assess the actual exposure gained from an individual's presence in broadcasts.
- Targeted Content Creation: Identify moments of high visibility to inform future content and media strategies.
Impacts
Competitor & Trend Monitoring
Market Insights. Competitive Advantage. Staying ahead in the sports industry requires deep insights into competitor activities and emerging visual trends within broadcasts. We provide the tools to systematically monitor any visual element, turning competitive analysis and trend spotting into a data-driven process.
Competitor & Trend Monitoring
Includes:
- Competitor Brand Exposure Tracking: Monitoring the on-screen presence of rival brands and their sponsored assets.
- Visual Trend Identification: Detecting recurring or emerging visual patterns, such as new equipment, fan engagement styles, or broadcast graphics.
- Broadcast Feature Analysis: Quantifying the presence and impact of specific on-screen elements introduced by broadcasters (e.g., new statistical overlays, augmented reality graphics).
- Industry Benchmarking Reports: Comparative analysis against industry peers based on visual exposure and trends.
Why it matters for Brands & Media Entities:
- Competitive Intelligence: Gain a clear understanding of your rivals' visual footprint and strategies.
- Proactive Strategy Adaptation: Identify and react to market shifts and visual trends before they become mainstream.
- Content Innovation: Spot new visual elements that resonate with audiences and inform your own production strategies.
- Strategic Positioning: Understand where your brand stands in the visual landscape relative to the broader market.
Impacts
Custom Visual Analysis Tool Development
Tailored Visual Analytics. Your Data, Your Way. Sometimes, off-the-shelf solutions don't fully capture your highly specific, nuanced visual data requirements. We specialize in building bespoke tools that automate complex analysis and integrate seamlessly into your existing workflows, delivering exact insights for unique challenges.
Custom Visual Analysis Tool Development
Includes:
- Requirements Definition & Solution Design: Collaborating to define your precise visual analysis needs and architecting a custom solution.
- AI/ML Model Training: Developing and training specialized AI and Machine Learning models for unique object, pattern, or activity recognition.
- Custom Reporting & Dashboarding: Building tailored interfaces and reports to visualize your specific data points in the most actionable format.
- API Integration: Ensuring seamless data flow between your custom tool and existing platforms (e.g., CRM, data warehouses, media asset management systems).
- Ongoing Support & Evolution: Providing continuous maintenance, updates, and scalability as your needs evolve.
Why it matters for Organizations with Unique Needs:
- Exact Insight Delivery: Get precisely the data and analysis you need, no more, no less.
- Streamlined Workflows: Automate manual visual data extraction, freeing up valuable human resources.
- Competitive Differentiation: Leverage proprietary analysis capabilities that your competitors lack.
- Scalable & Future-Proof: Build a custom solution that grows and adapts with your evolving business intelligence requirements.
Impacts
Data Solutions That Drive Results
Our Services
Brand & Sponsorship Exposure Analysis
Unclear on-screen brand visibility and sponsorship ROI. We quantify every logo and sponsored element's screen time, providing irrefutable data for valuation and effectiveness.
Learn MoreAthlete & Personality Visibility Tracking
Competitor & Trend Monitoring
Hear From Those Who Worked With Us.
"Ayruz helped us focus on the best paths to market for increasing our social media presence and we were able to measure our programs and quantify revenue opportunity and sales realized. They are one of the best in the industry and I have utilized them and every company that I have worked at. A hidden gem and worth the investment."
.webp)
"Ayruz's understanding of user behavior and targeting precision helped us drive real conversions, not just traffic. The $7 acquisition cost was a breakthrough for us."
"Sanil and his team make a difference in our daily job. They are always available, with practical and consistent solutions and orientations. It is undeniable the expertise and professionalism of the team."
"Great experience with Ayruz’s team. Challenging projects developed in a very short time with high quality level. Indeed one of the best companies in the market."
