Building the World’s First Real-Time Sports Sponsorship Data Analytics Platform

team

Product Strategy Consultant AI/ML Development Lead UI/UX Designer Data Resources Full-Stack Engineering Team

Services offered

End-to-End Product Development SaaS Architecture & R&D Offshore Talent Sourcing & Staffing GTM Strategy & Product Marketing Ongoing Product Maintenance & Analytics

Duration

Multi-phase engagement over several years

About the client

An AI-Powered Sports Analytics Pioneer

DataPOWA is a UK-based sports technology firm that delivers AI-driven, real-time sponsorship valuation for some of the biggest names in sports, including the Premier League, Coca-Cola, Manchester United, and more. The company was founded by Mike Flynn, a serial entrepreneur who had previously partnered with Ayruz during the acquisition of his earlier digital agency.

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The Scenario

From idea to IPO-level product in under a year.

Taking a revolutionary idea from vision to market-ready product in a high-stakes, time-sensitive environment required flawless execution, deep expertise, and startup-level agility.

Mike Flynn approached Ayruz with a raw concept: to build a SaaS platform that could track, evaluate, and value sports sponsorship assets in real time using data and machine learning. The sports tech space was ripe for disruption, and DataPOWA needed to move quickly-ideate, build, test, and scale-all while maintaining enterprise-grade quality. The founder wanted a trusted partner who could act as a technical co-founder, enabling him to focus on growth and fundraising.

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The Problem

The challenge was to bring a highly complex, Data-driven product to life within a constrained time frame and with zero internal tech infrastructure.

The product needed to be built from scratch: data pipelines, algorithms, a user interface, and scalable cloud infrastructure. Additionally, the team had to be recruited, onboarded, and managed efficiently without blowing up costs. The project called for strategic thinking, deep technical execution, and startup agility.

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The Solution

Ayruz took full ownership of product execution so the founder could stay laser-focused on the business. We began by refining the product vision into a roadmap with milestones and MVP objectives. Simultaneously, we hired top 2% technical talent, including AI/ML engineers, Python developers, data scientists, UI/UX experts, data resources, and front-end developers, forming a lean, high-performing offshore product team.

Our team handled everything from system architecture and data engineering to interface design and go-to-market execution. We iterated quickly, validating models and features in sprints, ensuring fast deployment cycles. We also built the long-term tech infrastructure to allow DataPOWA to scale globally.

Once launched, Ayruz continued to support DataPOWA with product maintenance, performance monitoring, and incremental innovation-helping them evolve from a startup into a multi-award-winning brand.

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Key Results

DataPOWA emerged as a leader in sports sponsorship valuation:

SaaS Product Launched in Under 9 Months

From initial concept to full commercial rollout, the platform was delivered in record time—demonstrating startup-grade agility and execution.

$200K+ Annual Cost Savings

Optimized offshore staffing and lean delivery reduced operational costs, saving the client over $200,000 per year for eight consecutive years.

Top 2% Global Talent Recruited

Built a high-performing team of elite developers, AI engineers, and designers, ensuring top-tier execution across every product milestone.

Trusted by Leading Global Brands

The platform earned recognition from some of the world’s biggest sports and media brands, validating product-market fit and credibility.

Strategic Acquisition Secured

Following sustained success and industry validation, the company was acquired by a publicly traded tech firm in Australia—with Ayruz retained as a long-term innovation partner.

These results demonstrate the power of complete product ownership and lean execution in taking a complex tech vision from idea to exit.

Hear From Those Who Worked With Us.

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"Ayruz helped us focus on the best paths to market for increasing our social media presence and we were able to measure our programs and quantify revenue opportunity and sales realized. They are one of the best in the industry and I have utilized them and every company that I have worked at. A hidden gem and worth the investment."

Sophia Bellos

Director of Marketing, JCB North America

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"Ayruz's understanding of user behavior and targeting precision helped us drive real conversions, not just traffic. The $7 acquisition cost was a breakthrough for us."

Gaurav Aggarwal

Founder, Savaari

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"Sanil and his team make a difference in our daily job. They are always available, with practical and consistent solutions and orientations. It is undeniable the expertise and professionalism of the team."

Camila André

Senior Marketing Communications Manager

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"Great experience with Ayruz’s team. Challenging projects developed in a very short time with high quality level. Indeed one of the best companies in the market."

Alexandre Donegatti

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