Product Data Management Solutions for Seamless A2L Refrigerant Transition

team
Digital Strategy Consultant Product Data Manager Data Analyst Web & Mobile Project Lead Project Management
Services offered
Product Data Management Digital Strategy & Consulting Workflow Automation Data Integrity & Validation Pricing Architecture & Implementation Website Data Integration & Testing Custom Tool Development
Duration
2025 - Ongoing

About the client

Legacy Innovators in Commercial and Industrial Refrigeration

Heatcraft Worldwide Refrigeration, part of Lennox International Inc. (NYSE: LII), has been an industry leader in commercial and industrial refrigeration systems for over 125 years. Serving diverse industries across North America, Heatcraft is known for its engineering excellence and strong market presence under brands like Bohn, Larkin, Climate Control, Chandler, and Magna Refrigeration.

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The Scenario

Modernizing for Compliance in a High-Stakes Regulatory Shift

As the U.S. Department of Energy (DOE) introduced stricter energy efficiency regulations, Heatcraft faced the urgent need to align its digital, product, and marketing infrastructure with these new standards. Their existing systems were siloed and outdated, unable to scale or support the speed and accuracy required for regulatory compliance. To stay ahead in a competitive and highly regulated industry, they needed not only to comply but to transform—building a future-ready digital foundation capable of supporting rapid go-to-market execution, cross-functional collaboration, and data accuracy at scale.

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The Problem

The refrigeration industry is undergoing a significant shift towards lower Global Warming Potential (GWP) refrigerants, specifically the transition to A2L (HFO) refrigerants. 

Heatcraft, a market leader, needed to swiftly adapt its product lines and provide customers with solutions that offered flexibility for current needs (A1/HFC refrigerants, which were part of previous DOE standards) while also preparing them for future A2L regulations.

This transition presented several complex challenges:

  • Dual-Refrigerant System Management: Heatcraft was introducing new dual-refrigerant systems supporting both A1 and A2L. This required intricate data management for compatibility, performance, and pricing across both refrigerant types.
  • Massive Data Updates: A complete overhaul of product information was needed for new price books, wholesaler files, cross-reference data, and product catalogs. This meant validating thousands of data points with engineering teams to ensure accuracy for both A1 and A2L applications.
  • Customer Education & Adoption: Customers needed clear, accessible ways to understand the new refrigerants, find compatible products, and ensure their systems were future-proof.
  • Multi-Channel Deployment: Updated information had to be deployed accurately across a new price book, a mobile app, the company's dotCMS website product catalog, and to wholesaler partners.
  • Ensuring Data Integrity: Any inaccuracies in product or pricing data related to the new refrigerants could lead to significant compliance risks, customer dissatisfaction, and operational inefficiencies.

The Solution

Ayruz partnered with Heatcraft as an integral strategic extension of their team, collaborating directly with their product management and Lennox IT departments

Our goal was to create a seamless transition to A2L-compatible products through robust product data management and multi-channel deployment:

  • Comprehensive Data Creation & Validation: We undertook the extensive task of creating and validating all necessary product and pricing data for Heatcraft's new dual-refrigerant systems. This involved close collaboration with engineering teams to ensure every specification, compatibility, and performance detail for both A1 and A2L refrigerants was accurate and future-proof.
  • New A2L Price Book Development: Leveraging our expertise, we developed a complete new price book specifically for the A2L transition. This new price book clearly outlined the dual-refrigerant capabilities and associated pricing, providing clarity for sales teams and customers.
  • Wholesaler File Creation: We also created comprehensive wholesaler files, providing partners with the specific product and pricing data they needed to load into their own systems, ensuring a smooth flow of information down the supply chain.
  • Enhanced Cross-Reference Data Creation: We played a key role in creating detailed cross-reference data specifically for condensing units and unit coolers. This vital data helped customers easily transition from A1 to A2L compatible units. All cross-reference data was rigorously validated with engineering to ensure accuracy.
  • Multi-Platform Data Deployment & Integration:
    • Mobile App Data Integration: We focused on data creation for the new A2L product and cross-reference information, preparing it for deployment into Heatcraft's mobile application (handled by Lennox IT). This provided field teams and customers with on-the-go access to accurate data.
    • Website Product Catalog Publishing (dotCMS): We partnered closely with Lennox IT to implement and publish the complete A2L product catalog, including all pricing and cross-reference data, onto their dotCMS website. This ensured the public-facing product information was accurate and up-to-date.
  • Rigorous Testing (Data & UAT): To guarantee accuracy across all platforms, Ayruz performed extensive data testing to verify the integrity and consistency of all new A2L product and pricing information. We also conducted thorough User Acceptance Testing (UAT) to ensure the new price book, wholesaler files, mobile app data, and website catalog functioned flawlessly and met user needs.

Key Results

Our integrated approach and meticulous execution enabled Heatcraft to confidently lead the industry's shift to lower-GWP refrigerants, delivering significant value:

Seamless A2L Transition

Heatcraft successfully introduced its new dual-refrigerant systems, giving customers maximum flexibility to choose their preferred refrigerant today while being prepared for future A2L regulations.

Comprehensive & Accurate Information

Through meticulous data creation and validation (including crucial cross-reference data for condensing units and unit coolers), Heatcraft now provides complete and accurate product and pricing information for A2L systems across all channels, including wholesaler files.

Enhanced Customer & Partner Empowerment

The updated price book, accurate wholesaler files, cross-reference data, and deployment on the mobile app and dotCMS website provided customers and partners with easy-to-access, reliable information, simplifying their decision-making process for compliant and future-proof solutions.

Streamlined Data Management

The project underscored Ayruz's capability to manage complex data transformations, ensuring that critical product information is consistently available and accurate across all sales and marketing platforms.

Stronger Engineering & IT Alignment

Our collaborative approach with Heatcraft's engineering and Lennox IT teams ensured a cohesive and efficient deployment of critical product data.
These outcomes highlight Ayruz's ability to navigate complex industry shifts, manage intricate product data, and deploy solutions across multiple platforms to empower both clients and their customers.

Hear From Those Who Worked With Us.

"Ayruz helped us focus on the best paths to market for increasing our social media presence and we were able to measure our programs and quantify revenue opportunity and sales realized. They are one of the best in the industry and I have utilized them and every company that I have worked at. A hidden gem and worth the investment."

Sophia Bellos
Director of Marketing, JCB North America

"Ayruz's understanding of user behavior and targeting precision helped us drive real conversions, not just traffic. The $7 acquisition cost was a breakthrough for us."

Gaurav Aggarwal
Founder, Savaari

"Sanil and his team make a difference in our daily job. They are always available, with practical and consistent solutions and orientations. It is undeniable the expertise and professionalism of the team."

Camila André
Senior Marketing Communications Manager

"Great experience with Ayruz’s team. Challenging projects developed in a very short time with high quality level. Indeed one of the best companies in the market."

Alexandre Donegatti
Director of Sales and Marketing

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