Driving Brand Affinity Through Dynamic QR Engagement for Nandini GoodLife
About the client
Nandini GoodLife is a flagship milk product brand from the Karnataka Milk Federation (KMF), one of India's largest and most respected dairy cooperatives. The brand is known for its strong consumer trust and widespread presence. KMF sought to turn everyday packaging into a vehicle for brand storytelling and deeper consumer engagement.
The Scenario
In a crowded dairy market where shelf differentiation is difficult, KMF needed to establish a direct and memorable connection with customers. Traditional packaging offered no means to communicate brand stories, educate users, or build loyalty. The brand sought a way to modernize engagement through connected packaging that could evolve with each campaign cycle.
The Problem
KMF faced several limitations with its traditional packaging.
There was no direct feedback loop from consumers, no interactive experience to retain attention, and no real-time analytics to track campaign performance. Younger consumers were not engaging deeply with the brand, and loyalty was difficult to foster in a commodity-like category. Additionally, KMF needed the flexibility to run seasonal or short-term campaigns without reprinting millions of packages.
The Solution
Ayruz introduced dynaQR-a dynamic QR platform built to transform physical packaging into an interactive, data-driven experience.
With the ability to generate and manage over 150 million unique QR codes in under a week, we gave KMF complete flexibility to change campaign destinations in real-time. We deployed ready-made plug-and-play modules such as lucky draws, quizzes, and mini-games, all optimized for regional user behavior and mobile responsiveness. By integrating paid media support during the initial launch phase, we accelerated awareness and adoption. Over time, as consumer interaction became habitual, scan volumes grew organically. Every scan was tracked, offering granular analytics that allowed the brand to refine its messaging and engagement models across batches.
Key Results
150M+ Dynamic QR Codes Deployed
Industry-Leading Campaign Recognition
Sustained High Engagement with QR Scans
Massive Video Reach and Social Interaction
Hear From Those Who Worked With Us.
"Ayruz helped us focus on the best paths to market for increasing our social media presence and we were able to measure our programs and quantify revenue opportunity and sales realized. They are one of the best in the industry and I have utilized them and every company that I have worked at. A hidden gem and worth the investment."
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"Ayruz's understanding of user behavior and targeting precision helped us drive real conversions, not just traffic. The $7 acquisition cost was a breakthrough for us."
"Sanil and his team make a difference in our daily job. They are always available, with practical and consistent solutions and orientations. It is undeniable the expertise and professionalism of the team."
"Great experience with Ayruz’s team. Challenging projects developed in a very short time with high quality level. Indeed one of the best companies in the market."
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