Driving Automotive eCommerce Growth for Mahindra’s M2All

team

Performance Marketing Strategist SEO Lead Conversion Optimization Expert UX Designer Data & Analytics Lead

Services offered

Google Ads Management SEO Strategy & Execution Conversion Optimization Landing Page Design Lead Funnel Optimization

Duration

Ongoing engagement

About the client

Mahindra’s Digital Auto Retail Platform

M2All is the official digital platform by Mahindra Group offering a unified space to explore and purchase Mahindra cars, genuine parts, and accessories. As a part of one of India’s most respected industrial conglomerates, M2All aimed to lead in digital automotive retail while ensuring consistent performance across its dealer network.

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The Scenario

Unlocking digital scale in a rapidly evolving eCommerce environment

Despite its strong brand backing and product line, M2All faced critical challenges in capitalizing on the full potential of digital commerce. High competition in both organic and paid channels, rising acquisition costs, and a fragmented lead distribution system were restricting growth. To compete and scale effectively, M2All required a partner who could deliver performance-led execution across digital touchpoints.

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The Problem

M2All had already partnered with six agencies, yet none were able to align marketing efforts with actual business outcomes.

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There were critical inefficiencies in the way campaigns were structured and tracked. Cost-per-lead was high and lead quality was poor, with major inconsistencies across cities. Paid campaigns lacked relevance and targeting precision, while organic visibility was weak despite a vast product portfolio. Additionally, the existing system failed to attribute leads accurately, and there was no unified dashboard to measure performance across dealers.

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The Solution

Ayruz came onboard as M2All’s full-service digital growth partner and restructured the platform’s digital performance engine from the ground up.

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We began with a unified search strategy that combined both Google Ads and SEO under a single growth objective, ensuring consistency in targeting and messaging. Our team created conversion-driven landing pages, optimized for mobile and aligned with user intent, improving both lead quality and user experience. We implemented a dealer-focused funnel design that automatically routed leads to the nearest authorized dealer, improving response times. Deep technical SEO audits and structured content planning boosted organic rankings significantly. Simultaneously, we deployed advanced dashboards to monitor the entire lead journey from click to conversion to dealer follow-up, enabling real-time decision-making.

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Key Results

Our performance-led execution delivered results at scale:

6,662% increase in organic revenue

Driven by aggressive SEO implementation and content-led traffic growth

521% increase in organic traffic

Improved page structures, faster loading, and relevant content drew high-intent users

331% increase in paid revenue

Optimized ad copy, targeting, and funnel design improved ad-to-sale conversion

448% increase in paid traffic

Expanded campaign coverage and lower CPCs delivered better reach and acquisition

These outcomes highlight the power of combining full-funnel thinking with performance-focused execution, enabling a legacy brand to thrive in a highly competitive digital market.

Hear From Those Who Worked With Us.

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"Ayruz helped us focus on the best paths to market for increasing our social media presence and we were able to measure our programs and quantify revenue opportunity and sales realized. They are one of the best in the industry and I have utilized them and every company that I have worked at. A hidden gem and worth the investment."

Sophia Bellos

Director of Marketing, JCB North America

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"Ayruz's understanding of user behavior and targeting precision helped us drive real conversions, not just traffic. The $7 acquisition cost was a breakthrough for us."

Gaurav Aggarwal

Founder, Savaari

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"Sanil and his team make a difference in our daily job. They are always available, with practical and consistent solutions and orientations. It is undeniable the expertise and professionalism of the team."

Camila André

Senior Marketing Communications Manager

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"Great experience with Ayruz’s team. Challenging projects developed in a very short time with high quality level. Indeed one of the best companies in the market."

Alexandre Donegatti

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