Agile Digital Transformation: Managing Websites and Brand Transitions for LFB Group
About the client
LFB Group, formerly Lennox EMEA, stands as a prominent leader in the European, Middle Eastern, and African commercial and industrial HVAC and refrigeration markets. With a rich legacy of innovation spanning brands like Friga-Bohn, HK Refrigeration, and Lennox, they serve diverse industries and a wide range of customers, from large project consultants to maintenance contractors.
The Scenario
Following its transition from Lennox EMEA to LFB Group, the organization faced the complex challenge of consolidating digital assets, tools, and customer experiences across multiple brands and regions. Each market operated independently with varying content management systems, disconnected product data, and inconsistent customer journeys. With the brand transformation underway, LFB Group needed to unify its digital presence—developing centralized tools, improving usability, and enabling scalable content delivery for multilingual and multi-market needs—all while maintaining business continuity.
The Problem
LFB Group embarked on a significant brand transformation initiative (2025-2026), requiring a highly agile and robust digital strategy to support their evolving market presence.
This transition, combined with the ongoing need to provide comprehensive product information, tools, and educational resources, presented several complex challenges:
- Strategic Digital Roadmap: LFB Group needed a clear vision and actionable plan for their digital future to effectively navigate their significant brand changes and market shifts.
- Seamless Brand Transitions: Managing the digital representation of multiple established brands (Friga-Bohn, Lennox) under the new LFB Group umbrella required careful planning and execution to maintain brand recognition and user trust.
- Dynamic Product Data Management: The sheer volume and complexity of HVAC/R product data, including technical specifications, pricing, and compatibility, demanded a sophisticated and flexible system for management and presentation on their website.
- Empowering Customer Self-Service: Customers, from consultants to contractors, needed immediate, accurate access to critical tools and information for product selection, compatibility checks, and parts identification to streamline their workflows.
- Comprehensive Training and Resources: Beyond product information, there was a growing need to provide organized, accessible training content for installers, end-users, and partners.
- Website as a Strategic Hub: The website needed to evolve beyond a static brochure into a dynamic, interactive platform that served as a central hub for all product information, technical resources, and brand messaging.
- Agile Response to Change: The scale of the brand transition and market demands necessitated an agile development approach, allowing for continuous adaptation and rapid deployment of new features.
The Solution
Ayruz became a pivotal partner for LFB Group, providing end-to-end website management and digital transformation support, delivered through an agile development framework.
Our strategic involvement began with a digital strategy workshop to develop their 2025-2026 digital plans. Our solution then focused on leveraging dotCMS as the core platform and developing custom tools and portals to meet their specific needs:
- Digital Strategy & Planning: Ayruz was an integral part of the digital strategy workshop, contributing expertise to shape LFB Group's 2025-2026 digital plans. This foundational work ensured that all subsequent development was aligned with their long-term business and brand objectives.
- X-Ref Tool: For quick and accurate cross-referencing of products and components.
- Capacity Matching Tool: To help users select products based on specific load and capacity requirements.
- Parts Lookup: A comprehensive tool for identifying and locating necessary spare parts.
- Dynamic Product Catalog: An interactive and searchable product catalog that presents detailed specifications, documentation, and relevant tools.
- Training Portal Development: We are building dedicated training portals in dotCMS. These portals will serve as centralized hubs for educational content, helping to onboard, train, and support installers, end-users, and partners effectively.
- Integrated Product Data Management: Our work involves integrating vast amounts of complex product data into the dotCMS platform, ensuring accuracy and consistency across all tools and web pages.
- Agile Development Methodology: We are employing an agile development approach, allowing for continuous collaboration, iterative development cycles, and rapid deployment of features, ensuring LFB Group can quickly respond to evolving market and brand requirements.
Key Results
Strategic Digital Foundation
Enhanced Digital Agility
Streamlined Customer Self-Service
Comprehensive Resource Hub
Consistent Brand Presentation
Improved Operational Efficiency
Hear From Those Who Worked With Us.
"Ayruz helped us focus on the best paths to market for increasing our social media presence and we were able to measure our programs and quantify revenue opportunity and sales realized. They are one of the best in the industry and I have utilized them and every company that I have worked at. A hidden gem and worth the investment."
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"Ayruz's understanding of user behavior and targeting precision helped us drive real conversions, not just traffic. The $7 acquisition cost was a breakthrough for us."
"Sanil and his team make a difference in our daily job. They are always available, with practical and consistent solutions and orientations. It is undeniable the expertise and professionalism of the team."
"Great experience with Ayruz’s team. Challenging projects developed in a very short time with high quality level. Indeed one of the best companies in the market."
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